● nubia Air marks a big step forward in the Air-style segment, packing a massive 5,000mAh battery, a 6.78-inch 1.5K AMOLED display, and flagship-level IP68 & IP69 water and dust resistance into a breathtaking, ultra-slim and lightweight design.
Adhering to nubia's "Be yourself" brand philosophy, nubia Air delivers flagship aesthetics, durability, and deeply-integrated AI experience with global rollout starting in Europe in September 2025 and prices beginning at €249
5 September, 2025 - nubia, a highly personalized and lifestyle smartphone brand, announced the global launch of nubia Air, a revolutionary device breaking the traditional industry compromise between ultra-slim design and a practical massive battery. Tapping into the global "thin is in" trend and the rising demand for accessible AI, nubia Air pioneers in the "Air"-style category, featuring a revolutionary ultra-thin body with a large 6.78-inch 1.5K AMOLED display, a 5000mAh battery and intelligent AI. This smartphone perfectly represents the brand's "Be yourself" philosophy, delivering design-driven innovation that matches the lifestyle of young, style-conscious, and value-focused users worldwide.
"We listened to young consumers worldwide and heard a clear message: they were tired of choosing between a stylish, slim, elegant smartphone and a massive battery," said Bai Keke, Vice President of ZTE. "nubia Air is our answer that combines design aesthetics and long durability. But we didn't stop there. Our mission is to lead the market, not just to fill a gap. In every key area that matters to our users, from the imaging system to the display quality and the slimness of the design, we have engineered nubia Air to be the new industry benchmark in its price segment. We are confident that it's a perfect smartphone tailored for youth, which keeps up with their active, style-forward lives without sacrificing anything."
Slim but Solid, Flagship Style Meets Uncompromising Endurance
It has been a key challenge in smartphone design for years about how to pack a huge battery and screen into an incredibly thin and light body. nubia pushed the boundaries of what's possible. Despite its remarkably sleek and ultra-thin flagship design, nubia Air packs a 5,000mAh massive battery, which can sustain more than 1,000* charge cycles combined with nubia's AI-powered power-saving technology, offering users more than three years of dependable everyday use. This smartphone stands out with an elegant metal frame, premium ultra-slim bezel, smoother, upgraded rounded corners, and an ergonomic design that achieves a perfectly balanced and comfortable grip, protecting the users' wrist during extended hours of gaming, watching videos, and taking selfies.
nubia Air features a 6.78-inch 1.5K AMOLED display that delivers 1224×2720 resolution at 440 PPI, along with a 120Hz refresh rate, a 100% DCI-P3 color gamut and a peak brightness of 4,500 nits, promising vibrant, sharp and detailed visuals even in direct sunlight. Its display is made of Corning® Gorilla® Glass 7i, which is twice as resistant to drops on rough surfaces like asphalt. Built to handle whatever life throws at it, nubia Air is certified for both IP68 and IP69 dust and water protection, meaning it can survive being submerged in water up to 1.5m for 30 minutes and endure high-pressure water jets at 80°C. With its strong aluminum alloy frame, 30% increase in TP frame thickness and four-corner internal reinforcement, the device ensures a comprehensive reinforced frame structure, whose durability has been proven through rigorous testing, surviving 600,000 times touch screen durability tests, 6,000 times continuous drop tests, 600 times repeated rolling drop tests and 5 rounds of free-fall tests*.
Seamless Everyday Photography Experience for Every Moment
nubia Air shines with a powerful imaging system centered around a 50MP AI Triple Rear Camera and a 20MP Front Camera that allow users to capture every moment in stunning detail. This system integrates AI Sport Snapshot and Electronic Image Stabilization (EIS) Video Anti-Shake features to ensure steady and sharp videos even during dynamic activities such as hiking or biking. Along with AI Super Night and AI High Dynamic Range (HDR) functions, both creators and everyday users will be able to unleash their creativity even in challenging lighting conditions. A dedicated VLOG mode and a Multi-Camera Simultaneous Recording function allow for the creation of more dynamic video content by filming from multiple perspectives at once, further empowered by a suite of AI editing tools called AI Magic Photos, including the Magic Editor, Magic Eraser and more.
Powered by a 6nm octa-core processor, with up to 20GB (8+12) Dynamic RAM and 256GB ROM, nubia Air offers a 28% boost in energy efficiency over its predecessor while facilitating seamless multitasking, including streaming, gaming, and quick applications switching. nubia Air is built to perform at its best thanks to the AI Performance Engine, assisted by AI Scheduling optimizing CPU performance and APP Freeze identifies rarely used applications and freezes them, which further extend battery life by 20% and reduce power consumption by 25%.
For enhanced user experience, the device offers practical features like nubia linkfree, which allows Bluetooth calls and messaging even without a network connection. The audio performance stands out with HiFi 4 DSP, high-performance audio codec, superior SNR, and minimal harmonic distortion. Dual-Mic AI Noise Cancellation with AI Echo Cancellation 3.0 delivers revolutionary sound whether you're enjoying music or taking calls. The Under-Display Fingerprint sensor enables quick device unlocking with a single touch for seamless access.
A New Era with AI Everywhere for Everyone
On the nubia Air, AI is not a single feature but a fully integrated, system-level experience that transforms how users interact with their device. From user experience optimization in photography, gaming, audio, streaming and more scenarios, to system-level performance enhancement, seeking information and communicating across languages, AI on the nubia Air works seamlessly to assist the user in every moment.
With Google Gemini built-in, nubia Air acts as an intelligent partner, empowering users to create and accomplish more with less effort, from generating AI images to getting help drafting emails and social media posts, or even having live, in-depth conversations to brainstorm new ideas. Circle to Search* allows you to simply circle, highlight, or tap on anything on your screen to instantly search for it on Google. nubia Air breaks down language barriers, providing AI Real-time Translate for instant, two-way translation during phone calls, as well as AI Conversation Translate facilitates natural, face-to-face communication with people speaking different languages.
Born from a mindset of no compromise, nubia Air perfectly embodies nubia's "Be yourself" brand philosophy to provide the young generation with differentiated, stylish, and high-value products. This new smartphone will be available in two stunning colors: Black and Gold, first available in Europe in September 2025 with prices starting from €249.