Flex Your Life - nubia unveils nubia Alpha, the world’s first commercially available wearable phone with a flexible display

Barcelona, Spain – February 25th, 2019 - 8.00pm – After turning heads and being honored

with several “best of CES” awards at the Consumer Electronics Expo in Las Vegas -- with their

groundbreaking dual-screen smartphone (nubia X) and innovative gaming smartphone (Red

Magic Mars) -- the global mobile-technology company will unveil the nubia Alpha at MWC in



About the Nubia Alpha

A cutting-edge wearable device, the Alpha combines the best features of smartwatches and

smartphones for a whole new breed of smart device.


An Innovative, Flexible Display

Thanks to a collaboration with Visionox, a leading producer of flexible OLED display solutions,

Nubia has innovated the largest wearable flexible screen in the industry (up to 230% larger than

standard wearable displays). Custom-engineered for brilliant visuals and durability, the

panoramic, 4-inch, wrap-around screen lets you see more, control more, and experience more.


A Wearable Phone

With Bluetooth, Wifi, and eSIM technologies, the Alpha allows you to send texts, make calls,

and access the internet without the need for a separate smartphone device. The alpha can do

things that other wearables cannot. We’ve equipped the alpha with a 5-megapixel camera with

clever UI shortcuts, so you’ll never miss a moment. To take a picture, just tap on the screen. A

long press records a video.


Premium, Solid Build

The Alpha is crafted from the most premium materials and available in both black and gold

colors. Constructed from anodized stainless steel, the gold variant features a band plated in real

18k gold. A unified internal structure means a sturdy, solid feel on the wrist. In regards to

durability, the Alpha is water-resistant, and the flexible display is coated in strong, heat-resistant



Powerful Hardware for a Smooth Experience

Powered by the Qualcomm® Snapdragon™ Wear 2100 platform, the Alpha provides a fast and

smooth day-to-day experience. It boasts 1GB of RAM + 8GB of onboard memory, enough

storage to hold over 1,000 songs, 2,000 short videos or 6,000 pictures. This platform provides

advanced mobile processing power, amazing connectivity, and impressive battery life. And

thanks to a 500mAh battery, a single charge will provide 1-2 days of regular use (or up to a

week of standby time).


Innovative Software

An all-new, custom-made wearable OS improves ease of use with air gestures, voice

commands, and convenient multi-touch control. All of your information is perfectly organized

and within reach. Infinitely customizable, intuitive, and visually striking, our new wearable OS is

a whole new way to interact with what you care about most.


Other Functionalities:

Features you’ve come to expect from smartwatches, like activity tracking, are built right in. You

can monitor and log your heart rate, sleep quality, exercise, and more. Set a custom watch face

and get all of your notifications in a glance, and stream music via bluetooth, right from your



Nubia Pods

To enhance the Alpha experience, we’ve developed our own nubia pods. Amazing sound

quality and battery performance ensure you and your Alpha always remain connected.

Other nubia Products at MWC

Along with the Alpha, nubia will showcase other innovative products at its MWC 2019’s booth.


nubia Mini 5G

With the expanding rise of 5G technology, nubia is excited to bring its first 5G compatible mobile

phone to Barcelona this year. This new device is powered by Qualcomm® Snapdragon™ 855

and a SDX50 5G modem, resulting in faster connectivity across the globe. It reinforces nubia’s

commitment to play a leading role in the next consumer tech revolution, IoT.


nubia X

The nubia X features a bezel-less 6.26” display on the front of the device with no notch or

camera cutout. This is made possible by an additional 5.1”, full-quality display on the back of the

device. With full-sized, full-featured touchscreens on both sides of the device, the nubia X

elegantly solves common smartphone challenges and enhances the user experience in several

key areas. The unique hardware and software mark the first smartphone of its kind.


Red Magic Mars

After receiving several “Best of CES” awards at the Consumer Electronics Show in Las Vegas,

the highly-anticipated Red Magic Mars gaming phone officially went on sale on February 19th.

The Red Magic Mars features innovative Hybrid liquid/air cooling, built in touch-sensitive

shoulder buttons, a 16.8 million-color RGB strip, and several unique gaming features. It can be

purchased via Red Magic’s official online store (http://www.redmagic.gg) in EU 27 + NA.



The nubia Alpha will come in two versions:


Bluetooth version

Global Market

April 2019

449 euros


eSim version (4G)

China: April 2019

Black - 549 euros

18K Gold Plated, 649 euros

Europe: Q3 2019

North America: Q4 2019



You can find nubia in Hall 1 - Booth 1C40 from February 25th – 28th.

We invite you to stop by for a hands-on demo and to learn more about nubia’s innovative

consumer technology. Please book a time slot here .


For more information, please visit https://www.nubia.com


About Nubia Technology Co. Ltd

Founded in October 2012, nubia aims to bring high-end, innovative smartphones to adventurous

users who want a new, unique mobile experience. Encouraging the world to “Be Yourself,”

nubia continues to inspire users to chase their dreams and pursue new passions. nubia is well

known for its innovative smartphone features such as the Red Magic smartphone with an RGB

LED strip and the nubia X with its dual-screen display.


As a multinational corporation located in China, North America, Europe, Russia, Southeast Asia

and India, the company has successfully developed nearly 10,000 patent applications, including

418 PCT patent applications.


Nubia in 2019

For nubia, 2019 will be full of innovations and new challenges. Its focus will be on

consumer-centric products and unique, innovative technologies that improve the mobile

experience. We will continue thinking outside the box to re-imagine the smartphone.

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