Barcelona, Spain – February 25th, 2019 - 8.00pm – After turning heads and being honored
with several “best of CES” awards at the Consumer Electronics Expo in Las Vegas -- with their
groundbreaking dual-screen smartphone (nubia X) and innovative gaming smartphone (Red
Magic Mars) -- the global mobile-technology company will unveil the nubia Alpha at MWC in
About the Nubia Alpha
A cutting-edge wearable device, the Alpha combines the best features of smartwatches and
smartphones for a whole new breed of smart device.
An Innovative, Flexible Display
Thanks to a collaboration with Visionox, a leading producer of flexible OLED display solutions,
Nubia has innovated the largest wearable flexible screen in the industry (up to 230% larger than
standard wearable displays). Custom-engineered for brilliant visuals and durability, the
panoramic, 4-inch, wrap-around screen lets you see more, control more, and experience more.
A Wearable Phone
With Bluetooth, Wifi, and eSIM technologies, the Alpha allows you to send texts, make calls,
and access the internet without the need for a separate smartphone device. The alpha can do
things that other wearables cannot. We’ve equipped the alpha with a 5-megapixel camera with
clever UI shortcuts, so you’ll never miss a moment. To take a picture, just tap on the screen. A
long press records a video.
Premium, Solid Build
The Alpha is crafted from the most premium materials and available in both black and gold
colors. Constructed from anodized stainless steel, the gold variant features a band plated in real
18k gold. A unified internal structure means a sturdy, solid feel on the wrist. In regards to
durability, the Alpha is water-resistant, and the flexible display is coated in strong, heat-resistant
Powerful Hardware for a Smooth Experience
Powered by the Qualcomm® Snapdragon™ Wear 2100 platform, the Alpha provides a fast and
smooth day-to-day experience. It boasts 1GB of RAM + 8GB of onboard memory, enough
storage to hold over 1,000 songs, 2,000 short videos or 6,000 pictures. This platform provides
advanced mobile processing power, amazing connectivity, and impressive battery life. And
thanks to a 500mAh battery, a single charge will provide 1-2 days of regular use (or up to a
week of standby time).
An all-new, custom-made wearable OS improves ease of use with air gestures, voice
commands, and convenient multi-touch control. All of your information is perfectly organized
and within reach. Infinitely customizable, intuitive, and visually striking, our new wearable OS is
a whole new way to interact with what you care about most.
Features you’ve come to expect from smartwatches, like activity tracking, are built right in. You
can monitor and log your heart rate, sleep quality, exercise, and more. Set a custom watch face
and get all of your notifications in a glance, and stream music via bluetooth, right from your
To enhance the Alpha experience, we’ve developed our own nubia pods. Amazing sound
quality and battery performance ensure you and your Alpha always remain connected.
Other nubia Products at MWC
Along with the Alpha, nubia will showcase other innovative products at its MWC 2019’s booth.
nubia Mini 5G
With the expanding rise of 5G technology, nubia is excited to bring its first 5G compatible mobile
phone to Barcelona this year. This new device is powered by Qualcomm® Snapdragon™ 855
and a SDX50 5G modem, resulting in faster connectivity across the globe. It reinforces nubia’s
commitment to play a leading role in the next consumer tech revolution, IoT.
The nubia X features a bezel-less 6.26” display on the front of the device with no notch or
camera cutout. This is made possible by an additional 5.1”, full-quality display on the back of the
device. With full-sized, full-featured touchscreens on both sides of the device, the nubia X
elegantly solves common smartphone challenges and enhances the user experience in several
key areas. The unique hardware and software mark the first smartphone of its kind.
Red Magic Mars
After receiving several “Best of CES” awards at the Consumer Electronics Show in Las Vegas,
the highly-anticipated Red Magic Mars gaming phone officially went on sale on February 19th.
The Red Magic Mars features innovative Hybrid liquid/air cooling, built in touch-sensitive
shoulder buttons, a 16.8 million-color RGB strip, and several unique gaming features. It can be
purchased via Red Magic’s official online store (http://www.redmagic.gg) in EU 27 + NA.
GLOBAL RELEASE INFORMATION
The nubia Alpha will come in two versions:
eSim version (4G)：
China: April 2019
Black - 549 euros
18K Gold Plated, 649 euros
Europe: Q3 2019
North America: Q4 2019
WHERE TO FIND US
You can find nubia in Hall 1 - Booth 1C40 from February 25th – 28th.
We invite you to stop by for a hands-on demo and to learn more about nubia’s innovative
consumer technology. Please book a time slot here .
For more information, please visit
About Nubia Technology Co. Ltd
Founded in October 2012, nubia aims to bring high-end, innovative smartphones to adventurous
users who want a new, unique mobile experience. Encouraging the world to “Be Yourself,”
nubia continues to inspire users to chase their dreams and pursue new passions. nubia is well
known for its innovative smartphone features such as the Red Magic smartphone with an RGB
LED strip and the nubia X with its dual-screen display.
As a multinational corporation located in China, North America, Europe, Russia, Southeast Asia
and India, the company has successfully developed nearly 10,000 patent applications, including
418 PCT patent applications.
Nubia in 2019
For nubia, 2019 will be full of innovations and new challenges. Its focus will be on
consumer-centric products and unique, innovative technologies that improve the mobile
experience. We will continue thinking outside the box to re-imagine the smartphone.