As you can see in the promo video above, the device sports a flexible screen, likely of the OLED variety, and 4G LTE cellular connectivity, so you can answer calls, use apps, and browser notifications. If you say that's a glorified smartwatch, we'll beg to differ, as it's a glorified smart bracelet.
We kid, but it's not clear yet what this thing runs, we just know you can communicate and run apps from your wrist, and there is also a largish camera that can shoot high-res photos. In addition, the nubia-α sports a special proximity sensor that can adjust the screen orientation for the right angle no matter how you look at it. Sounds like a wearable winner, but we'll have to wait on all the specs and the pricing before we pass a verdict on this crazy wrist phone concept.