Jakarta, 26 April 2017 – nubia, the global
smartphone brand with mobile photography expertise, today launched three new
products for Indonesia market, as well as announcing the establishment of
official nubia brand in Indonesia. The new products now available for Indonesian
market are nubia N1 lite, M2, and M2 lite.
With the theme “The New You”, nubia announced the
launch of its latest products that brings innovative technology which enables
the users to focus on exploring their ideas and imaginations without
compromise. Mr. Stephen Qu, GM of PT Nubia Technology Indonesia said, “Photography is the DNA of nubia. Our NeoVision camera technology achieves
many accolades and achievements along the years. We are now bringing that very
best photographic experience to Indonesia, offering an unbeatable value, and we
truly hope everyone can discover their new passion in mobile photography.”
THE PRODUCTS:
nubia N1 lite
nubia N1 lite screen's exquisitely engineered 2.5D curved glass features
dynamic contrast and adaptive brightness to deliver excellent visibility, even
in direct sunlight. With its finely textured coating and inward-sloping sides,
the phone sits comfortably in the user’s palm. The rear-mounted ‘unipanel’,
comprised of a fingerprint sensor and rear-facing camera, features a regal
black-gold color, and metallic accents, adding an additional layer of
sophistication to the phone’s stylish appearance.
In addition to the polished exterior, nubia has equipped the N1 lite with an array of best-in-class features. The soft-light LED front flash and beautification mode, which is available for both front and rear cameras, casts the user in the best light for stunning selfies in any setting. The rear camera's F2.0-aperture and dual LED flash help deliver high-definition photos, even in low-light and nighttime scenarios. The N1 lite's 0.3S fingerprint-recognition function allows for rapid response, enabling seamless locking and unlocking of the phone, internal apps and even sensitive files.
nubia M2 : Dual-camera + NeoVision
Unbelieveably thin, only at 7.0 mm, M2 is
equipped with diamond-cut metallic black-gold frame, with nubiArc design to fit
the hand comfortably and 2.5D curved screen glass. But the beauty is not only
in the appearance, since it brings for the first time, NeoVision powered dual-camera
f2.0 aperture lens on its back, and with strong dual ISP image engine, it can
calculate contrast and up to 10-level depth of field in a snap, as well as
focus in just 0.1 seconds with the PDAF feature.
For photography enthusiasts, photos can be
adjusted for F0.8-F10 aperture effects through internal merging algorithm,
which intelligently combines the colors taken by the RGB sensor with the
details captured by the monochrome sensor. All of the focusing, depth of field
and previewing can be done in real-time, and can be adjusted further after
photo taking. M2 also features 3D noise reduction algorithm to create the best
possible shots even in low-light conditions.
nubia NeoVision 6.5 camera family has all the professional as well as fun
features: Multi Exposure; Light Painting; Electronic Aperture; Slow Shutter;
Star Trail; SLO-MO; Time-Lapse; Video Maker; Trajectory; DNG; Clone; Macro
Camera; PANO; Monochrome camera 16 features, and 3D camera, a photography function to
change the perspective when you move. NeoVision 3D function can combine various
visual angles and dynamic conditions to create interactive 3D animated
graphics.
nubia M2 lite
The nubia M2 lite embodies the balance of the
Prague series with a round, tenacious design. The original, integrated design
features 2.5D glass, a 5.5-inch screen with a metal unibody and dual-diamond
cut borders, all in a phone that's just 7.68mm thin. With the M2 lite's 16MP ISOCELL CMOS
camera, users can take dynamic, clear selfies with ease. Sporting amazing 2μm
virtual pixel size (pixel-binning technology) and an F2.0 wide-aperture lens, the
selfies will be sharp, even when taken in low light. Together with a
forward-facing soft light and light supplementation from the screen, photos
will perfectly reproduce natural, rosy skin tones.
Equipped with NeoVision 6.0, a customized edition
just for the M2 lite, enables a strong multifunctional camera. Each specialty
camera feature will broaden your horizons in an amazing world Behind the 5.5
inch screen lies an Octa-Core 64-bit CPU, big. little architecture for powerful energy
efficiency and 3GB+64GB storage, with up to 128GB of external storage.
The 3000mAh battery in the M2 lite lasts… and
lasts. Improved NeoPower 2.5 technology adapts to different user scenarios,
directing just the right amount of power to apps when they need it for the
perfect blend of performance and power, without any impact on user experience.
NeoPower 2.5 extends the life of battery with 118 new, optimized power-saving
features. One fast charge can last all day.
PRODUCT INNOVATION & ACHIEVEMENTS:
nubia products giving the best value and performance in all segments such
as world’s first bezel-less smartphone (2015), become one of the first Dolby Atmos-certified phones
(2016). Furthermore, the first phone used for professional scientific project
photography: the milky way (Beijing Planetarium & China Photographers’
Association, 2014), and the first phone with Independent Focus and Exposure
Metering (2012). Nubia provides the best photographic experience and not just a
smartphone with camera.
AVAILABILITY & AFTERSALES
The products launched will be available at Nubia
Store and Lazada starting 12th of May, 2017. The MSRP of the
products are announced in the event today.
Mr.
Erik Meng, Regional Sales and Marketing Director of Southeast Asia of Nubia
Technology Co., Ltd said “Every Nubia products enjoy 1 year of
full warranty coverage from Nubia Indonesia. For convenient support and inquiries,
we have established Nubia service center in 44 cities throughout Indonesia by
working together with our partner.”
About
nubia
Founded in October 2012, nubia aims to bring
high-end, innovative smartphones to adventurous users who want to pursue new
experiences and an enhanced quality of life. Inspiring the world to “Be
Yourself,” nubia continues to elevate lifestyles by encouraging users to chase
their dreams and pursue new passions. With headquarters in China, nubia now has
operations around the world including America, Europe, and Southeast Asia,
including Indonesia. The brand is well known for its innovative smartphone
features and professional mobile photography functions.
More
information on nubia can be found at the official website, www.nubia.com/id. Follow @nubiaindonesia on Twitter @nubiaindonesia on Instagram or http://www.facebook.com/nubiaindonesia for latest updates.
Media
Contact:
Nubia Indonesia
Michael Mondong
Tel: (021) 2933 9295