Officially Established, Nubia Launched N1 lite, M2, and M2 lite: Bringing The Best Mobile Photography Experience to Indonesia

Jakarta, 26 April 2017nubia, the global smartphone brand with mobile photography expertise, today launched three new products for Indonesia market, as well as announcing the establishment of official nubia brand in Indonesia. The new products now available for Indonesian market are nubia N1 lite, M2, and M2 lite.

With the theme “The New You”, nubia announced the launch of its latest products that brings innovative technology which enables the users to focus on exploring their ideas and imaginations without compromise. Mr. Stephen Qu, GM of PT Nubia Technology Indonesia said, “Photography is the DNA of nubia. Our NeoVision camera technology achieves many accolades and achievements along the years. We are now bringing that very best photographic experience to Indonesia, offering an unbeatable value, and we truly hope everyone can discover their new passion in mobile photography.”


nubia N1 lite

nubia N1 lite screen's exquisitely engineered 2.5D curved glass features dynamic contrast and adaptive brightness to deliver excellent visibility, even in direct sunlight. With its finely textured coating and inward-sloping sides, the phone sits comfortably in the user’s palm. The rear-mounted ‘unipanel’, comprised of a fingerprint sensor and rear-facing camera, features a regal black-gold color, and metallic accents, adding an additional layer of sophistication to the phone’s stylish appearance.

In addition to the polished exterior, nubia has equipped the N1 lite with an array of best-in-class features. The soft-light LED front flash and beautification mode, which is available for both front and rear cameras, casts the user in the best light for stunning selfies in any setting. The rear camera's F2.0-aperture and dual LED flash help deliver high-definition photos, even in low-light and nighttime scenarios. The N1 lite's 0.3S fingerprint-recognition function allows for rapid response, enabling seamless locking and unlocking of the phone, internal apps and even sensitive files.

nubia M2 : Dual-camera + NeoVision

Unbelieveably thin, only at 7.0 mm, M2 is equipped with diamond-cut metallic black-gold frame, with nubiArc design to fit the hand comfortably and 2.5D curved screen glass. But the beauty is not only in the appearance, since it brings for the first time, NeoVision powered dual-camera f2.0 aperture lens on its back, and with strong dual ISP image engine, it can calculate contrast and up to 10-level depth of field in a snap, as well as focus in just 0.1 seconds with the PDAF feature.

For photography enthusiasts, photos can be adjusted for F0.8-F10 aperture effects through internal merging algorithm, which intelligently combines the colors taken by the RGB sensor with the details captured by the monochrome sensor. All of the focusing, depth of field and previewing can be done in real-time, and can be adjusted further after photo taking. M2 also features 3D noise reduction algorithm to create the best possible shots even in low-light conditions.

nubia NeoVision 6.5 camera family has all the professional as well as fun features: Multi Exposure; Light Painting; Electronic Aperture; Slow Shutter; Star Trail; SLO-MO; Time-Lapse; Video Maker; Trajectory; DNG; Clone; Macro Camera; PANO; Monochrome camera 16 features, and 3D camera, a photography function to change the perspective when you move. NeoVision 3D function can combine various visual angles and dynamic conditions to create interactive 3D animated graphics.

nubia M2 lite

The nubia M2 lite embodies the balance of the Prague series with a round, tenacious design. The original, integrated design features 2.5D glass, a 5.5-inch screen with a metal unibody and dual-diamond cut borders, all in a phone that's just 7.68mm thin. With the M2 lite's 16MP ISOCELL CMOS camera, users can take dynamic, clear selfies with ease. Sporting amazing 2μm virtual pixel size (pixel-binning technology) and an F2.0 wide-aperture lens, the selfies will be sharp, even when taken in low light. Together with a forward-facing soft light and light supplementation from the screen, photos will perfectly reproduce natural, rosy skin tones.

Equipped with NeoVision 6.0, a customized edition just for the M2 lite, enables a strong multifunctional camera. Each specialty camera feature will broaden your horizons in an amazing world Behind the 5.5 inch screen lies an Octa-Core 64-bit CPU, big. little architecture for powerful energy efficiency and 3GB+64GB storage, with up to 128GB of external storage.

The 3000mAh battery in the M2 lite lasts… and lasts. Improved NeoPower 2.5 technology adapts to different user scenarios, directing just the right amount of power to apps when they need it for the perfect blend of performance and power, without any impact on user experience. NeoPower 2.5 extends the life of battery with 118 new, optimized power-saving features. One fast charge can last all day.


nubia products giving the best value and performance in all segments such as world’s first bezel-less smartphone (2015), become one of the first Dolby Atmos-certified phones (2016). Furthermore, the first phone used for professional scientific project photography: the milky way (Beijing Planetarium & China Photographers’ Association, 2014), and the first phone with Independent Focus and Exposure Metering (2012). Nubia provides the best photographic experience and not just a smartphone with camera.


The products launched will be available at Nubia Store and Lazada starting 12th of May, 2017. The MSRP of the products are announced in the event today.

Mr. Erik Meng, Regional Sales and Marketing Director of Southeast Asia of Nubia Technology Co., Ltd said “Every Nubia products enjoy 1 year of full warranty coverage from Nubia Indonesia. For convenient support and inquiries, we have established Nubia service center in 44 cities throughout Indonesia by working together with our partner.”

About nubia

Founded in October 2012, nubia aims to bring high-end, innovative smartphones to adventurous users who want to pursue new experiences and an enhanced quality of life. Inspiring the world to “Be Yourself,” nubia continues to elevate lifestyles by encouraging users to chase their dreams and pursue new passions. With headquarters in China, nubia now has operations around the world including America, Europe, and Southeast Asia, including Indonesia. The brand is well known for its innovative smartphone features and professional mobile photography functions.

More information on nubia can be found at the official website, Follow @nubiaindonesia on Twitter @nubiaindonesia on Instagram or for latest updates.


Media Contact:

Nubia Indonesia                                           

Michael Mondong                                               

Tel: (021) 2933 9295                                    

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