Bezel-less device features Frame interactive Technology 2.0 (FiT 2.0) with revolutionary Handheld Electronic Aperture, ushering in a new dimension for experiencing the digital world


[Germany, August 31, 2016] – nubia, international smartphone maker, today unveils its flagship smartphone, the nubia Z11, at IFA 2016.  Through the fusion of art and technology and the combination of a revolutionary bezel-less design with intuitive features, the nubia Z11 embodies the “Dreams without Boundaries” spirit, enabling a new way of using a smartphone.  With new interaction, the nubia Z11 breaks new ground in mobile photography, enabling users to take DSLR-grade images.


“Breakthroughs are born through boundless imagination. Since our establishment in 2012, nubia has continuously broken new ground, creating many technological firsts – from raising the bar in smartphone photography, to opening up new screen interaction.  Today’s launch of our flagship nubia Z11, marks a new chapter for nubia and for user experience around the world,” Felix Fu, co-founder and Senior Vice President of Nubia Technology Co., Ltd.  


A New Dimension of Screen Interaction and Bezel-less Vision

Unlike other phones, nubia Z11’s bezel-less design with aRC 2.0 technology creates a new  borderless vision.  Light refraction through the 2.5D Arc Edge Tempered Glass beautifully conceals the edges of the 5.5” FHD screen, creating an unrivalled 81% body to screen ratio.  In addition, nubia’s latest FiT 2.0 lets users adjust brightness, switch APPs, switch screens and more on the screen edge, with the flexibility to customize their own interactive gestures and commands.


A New Era of Mobile Photography – DSLR Quality Masterpiece in Your Hand

nubia Z11’s NeoVision 6.0 feature, a DSLR-like photography system, broadens and extends your imagination. Combining OIS (Optical Image Stabilizer), nubia HIS (Hand-Held Image Stabilization) EIS (Technology and Electronic Image Stabilizer), nubia Z11 camera is perfect for taking photographs with long exposures without the use of a tripod. nubia’s Handheld Electronic Aperture, powered by nubia HIS (Hand-Held Image Stabilization) Technology, supports up to 72 second long handheld exposure. Users can now easily capture all kinds of complex scenes, creating photographic masterpieces by hand with a range of nubia camera modes such as Clone Camera, Star Trail and real-time filters.  


Where Craftsmanship Meets Powerful Hardware

nubia Z11 creates the perfect balance between super long-lasting battery, beautiful modeling, powerful hardware configurations and an excellent UI system. With NeoPower 2.0, nubia Z11 provides up to 2 days of battery life in a 7.5mm slim body with 3000mAh battery capacity. From a Qualcomm® Snapdragon™ 820 processor, 200GB of expansive storage, to fingerprint recognition and Dolby Atmos Surround Sound, nubia Z11 takes care of every user need.


General Availability & Pricing

Announced at IFA 2016, the international version of the nubia Z11 is available in 3 colours, including the Black Gold Edition.

·         Standard Edition (Silver, Grey): 4GB RAM + 64GB ROM at €499 RRP

·         Black Gold Edition: 6GB RAM + 64GB ROM at €599 RRP

All versions will be available in the United Kingdom, Europe (Czech Republic, Germany, Italy, Portugal, Spain, Russia), Asia (India, Thailand, Vietnam, Indonesia) and America (the US, Argentina, Mexico) from September 2016 onwards.


For high-resolution product image, please download from the below link:


About nubia

Founded in October 2012, nubia aims to bring high-end, innovative smartphones to adventurous users who want to pursue new experiences and an enhanced quality of life. Inspiring the world to “Be Yourself,” nubia continues to elevate lifestyles by encouraging users to chase their dreams and pursue new passions. With headquarters in China, nubia now has operations around the world including North America, South America, Europe, Russia, Southeast Asia and India. The brand is well known for its innovative smartphone features and professional mobile photography functions.

More information on nubia can be found at the official website, Follow @nubiasmartphone on Twitter, @nubiasmartphone on Instagram or nubiasmartphone for latest updates.


Media Enquires:

Nubia Technology Co., Ltd


Tel: (86) 755-86360200-8017


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